Prezi · 2025

Global Business

A ground-up global expansion campaign targeting business users across South America and beyond. Built on market research, written for translation, and scaled into five languages.

Client: Prezi
Role: Brand Writer & Strategist
Year: 2025

The brief

Prezi was making a serious move into business markets around the world. Our targets were executives, thought leaders, and professionals whose work lives or dies in the boardroom. The challenge wasn't just reaching them; it was reaching them across vastly different markets, languages, and professional cultures, starting with South America.

I came in early, conducting competitive research and analyzing user data across target markets, then presenting findings to stakeholders and co-writing the campaign brief alongside the lead designer. From there, I wrote all copy across ads, landing pages, and a short email series.

Prezi AI social ad — Boring slides don't close deals — “Boring slides don't close deals. Prezi AI does.” — The campaign's sharpest competitive statement, built for impact across social platforms.

The approach

The central constraint and creative decision was simplicity. Copy and ideas needed to survive localization into Portuguese, Spanish, German, Korean, and Japanese, with hope for more languages in the future. We couldn't rely on idiom, wordplay, or cultural shorthand. Every line had to work on pure benefit and clarity.

That constraint became the creative north star: strip the message down to what the product actually does for someone in a high-stakes professional moment. Punchy headlines that land in any language by focusing on outcomes.

The ad creative was deliberately varied across visual styles—type-led, photo-led, illustration-led—to allow for A/B testing across platforms and markets as the campaign scaled.

Prezi ad — Upload your deck, get a better one back — “Upload your deck. Get a better one back.” — A full value prop in one sentence, engineered for clarity across translation.

Prezi ad — Presentation in 10, ready in 5 — “Presentation in 10? Ready in 5.” — Speed as the benefit, told through a scenario every business user instantly recognizes.

Selected outputs

What shipped:

— Social ad campaign across multiple visual formats and styles
— Short-form email series for business audiences
— Updated landing page copy
— Market research deck and stakeholder presentation
— Campaign brief (co-written with lead designer)
— Copy translated into Portuguese, Spanish, German, Korean, and Japanese

Business email series creative — Email series — benefit-led copy carrying the same plain-language discipline from social into the inbox.

Outcome

The campaign was greenlit for localization beyond our initial language scope and set the tone for future Prezi business campaigns. This marked a significant step in Prezi's push to establish business users as a cornerstone of the product's future.